BEHR Paint

Publication design for REM Communications

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BEHR's Connect targets its professional customers who range from architects and property managers to homeowners looking to hire a professional paint contractor. In this publication, BEHR shares insights from their research and development department, provides tips for selecting the right products, and showcases a variety of Home Depot products. Its smaller page size, no-frills design and beautiful, heavy matte stock help it function as a magazine/brochure hybrid that works well for this audience.