While I was at McMurry/TMG, I art directed myNationwide, a quarterly magazine for customers of Nationwide Insurance. The custom publication was crafted to work with their colorful brand. One defining characteristic of their “look” was their unique photo style. Working with their in-house team on many photoshoots, I learned how important it is to maintain a consistent style.
These are a few of my favorite pages from the magazine. The auto buying guide was designed as a companion piece—with the same quirky style—back in 2012.