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design that tells your story
design@katehocker.com

April 30, 2018

I spent the past month designing the catalog for a special exhibition at the FDR Presidential Library & Museum, The Art of War: American Poster Art 1941-1945. The book features 150 World War II posters from the museum’s enormous collection. It was a privilege and an ho...

February 1, 2018

One of my favorite new pastimes is exploring the bucolic fields and pastures here in the Berkshires. This is not hiking—these walks are easygoing. I’m designing a series of postcards that feature some of my favorite spots. I took this first photo in October from the Ha...

December 13, 2017

I recently designed a logo for a counselor that specializes in the treatment of trauma and chronic pain. Her practice is called Sugar Loaf Mental Wellness, named after a small mountain near her office in Upstate New York. 

My client had a clear vision for her logo. In t...

March 3, 2017

It’s funny that what we value today as a specialty product was once known simply as printing. I learned this firsthand at The Center Press in Troy, NY, where I had my business cards printed. Kenneth Bonesteel, whose family has been running this small operation since 19...

January 8, 2017

Like so many of us, and for so many reasons, I’m feeling the need to take action after this election. I'm making a series of postcards to send to my friends and elected officials that quote female writers, thinkers and artists. I hope their words might encourage us all...

January 17, 2016

Over the past year or so, I’ve had the pleasure to work on promotional materials for Double H Ranch. The Ranch, located in the Adirondack mountains, was co-founded by Charles Wood and actor Paul Newman. The organization provides outdoor opportunities, specialized progr...

November 6, 2015

I did that thing they warn you not to do. I joined the PTO. At the first meeting I offered to design flyers for upcoming events and now, a few months in, I'm finding it's actually a great way to give back to the community. First things first, I designed a cute little l...

April 6, 2015

When a friend asked me to design a menu for a new restaurant in Ballston Spa, I spent some time exploring menus from the late 19th century. Upstate New York blossomed during this era (the golden age of mineral-water spas) and Victorian nostalgia continues to define the...

February 28, 2015

Starbucks Reserve is a series of small-lot, exotic coffees available at most Starbucks shops. I was instantly drawn to the little cards that label each variety. The original artworks are created to tell the unique story of the farms and communities where the beans are...

September 13, 2014

My vintage mahjong set just arrived in the mail. (I recently committed to a weekly mahjong group.) Mahjong tiles have a fun, graphic quality that makes me happy. The Bakelite tiles are especially beautiful. And the dusty smell of the older sets is an added perk.

Inspire...

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April 30, 2018

December 13, 2017

March 3, 2017

January 8, 2017

January 17, 2016

November 6, 2015

April 6, 2015

February 28, 2015

September 13, 2014

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